We design digital products and the business models that make them successful.

Turning concepts into businesses.

We help our clients to unearth latent market needs, to capitalise upon them with crafted digital products and to define the tactics to make them win customers profitably.
We do this by combining customer-centric design, commercial strategy, digital technology and growth marketing disciplines within a unique approach.

Featured work

From idea
to adoption.

We create category-defining propositions, and the capabilities to do so repeatedly

We create category-defining propositions, and the capabilities to do so repeatedly

We create category-defining propositions, and the capabilities to do so repeatedly

We create category-defining propositions, and the capabilities to do so repeatedly

We reshape experiences to create more profitable relationships and more productive businesses

We reshape experiences to create more profitable relationships and more productive businesses

We reshape experiences to create more profitable relationships and more productive businesses

We reshape experiences to create more profitable relationships and more productive businesses

We design coherent brand landscapes that maximise value and clarity in the minds of consumers

We design coherent brand landscapes that maximise value and clarity in the minds of consumers

We design coherent brand landscapes that maximise value and clarity in the minds of consumers

We design coherent brand landscapes that maximise value and clarity in the minds of consumers

We optimise messages and channels to make sure you get the most value from your offer in market

We optimise messages and channels to make sure you get the most value from your offer in market

We optimise messages and channels to make sure you get the most value from your offer in market

We optimise messages and channels to make sure you get the most value from your offer in market

About us

We are a London-based Business Design Agency. We’re trusted by some of the fastest growing scale-ups, large corporates and private equity funds to unlock profitable growth, with a new model that puts impact first.

“Class35 really helped us make sense of the opportunities we had to help our customers, created highly innovative new service propositions and then worked with us to bring them to market."

Philip Gardiner
Head of SMB Credit & Data Product, Xero

“Not only did Class35 help us define and iterate new concepts, they have also had a long-term influence on how we think about investing in product innovation.”

Lara Gilman
Head of Product & Strategy,
Iwoca

“Their work to establish our growth markets and the internal realignment required to reach them directly led to a significant increase in sales and growth”

John Milliken
CEO,
Speechmatics