Pollinate

Pollinate was formed to partner with banks to reclaim their place in the merchant value chain, whilst giving small businesses the tools they need to manage and grow their business. 

Class35 engaged with Pollinate when it formed in January 2018, leading the brand, product and service design of its digital platform for the 4 year period that followed. The platform was successfully deployed into NatWest, National Australia Bank, and is in deployment with CIBC in canada. 

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Covering self-service and assisted boarding, an intuitive self-service merchant portal, an offers and loyalty platform and marketplace of software partnerships, the platform was designed merchant-first - integrating several third party services within one aligned and intuitive merchant experience. 

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Outcome

• Deployed to NatWest (Tyl by NatWest), NAB (Hub) and soon with CIBC (Tyl by CIBC) 
• Achieved 3x industry benchmark NPS 
• Intuitively embedded into business banking services to create modern SMB banking experiences

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