We helped Speechmatics, global leaders in automated speech recognition, to define and execute an ambitious growth strategy
Speechmatics are global leaders in any-context, automated speech recognition.
With a globally-recognised machine learning product, deep specialism in their field and a recently closed fundraising round, we were tasked with architecting the next chapter of their growth.
We worked with them to identify and size growth markets and to transform their sales and marketing organisation to penetrate them.
"From selling features to selling customer value"
From B2B to B2E
A platform with wide industry applicability, our work focused on identifying and quantifying the most valuable growth markets.
We created an evaluation framework and commercial model to prioritise fast growth and accessible industry segments.
Having narrowed the focus for the business, we defined a new go-to-market strategy, focused on customer needs, that captured target buyer journeys, messages and collateral.
We then broke initiatives into manageable tasks and oversaw the transition into BAU team activities.
Markets identified, sized and assessed for desirability using a proprietary framework
Increase in leads generated from newly identified target markets