GoCardless

GoCardless made its name offering a simplified and intuitive interface to recurring payment networks - working with invoice and subscription businesses to effortlessly collect repeat payments from customers. 

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Class35 engaged with GoCardless when it was starting to extend from its flagship eponymous core platform into new markets, segments and product offers. Starting with its new global platform - Borderless Payments, followed by its Payment Intelligence product, Success+, we supported them in proposition design, messaging, naming and launch strategy. 

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Outcome

• Defined a methodology for launching new products into new markets and verticals 
• Borderless Payments launched to a global stage in 2019
• Success+ launched to a global stage in 2020

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