From Post-it to live product
Transfered ownership inhouse
As a member of a consortia of industry leaders and specialist providers from within the fintech space, we were tasked by a high street bank to develop the new brand and digital interfaces on which their new payments proposition would compete.
Starting with understanding the needs and pains of merchants via primary research, we developed a suite of digital products to make their lives easier; from signup, to capturing payments, to managing their business through actionable insights.
Just a year later, the proposition launched to national press coverage. The response from the industry was overwhelmingly positive - with many praising the bank for its vision, bravery and execution.
Live on the British high street, the product represents one of the most strategic launches in recent years for the bank and we continue to work with the consortia on global projects and IP development.
We helped an analogue business adapt to a rapidly changing marketplace