Partner

Al Cottrill

Al’s professional background covers strategy, brand, and innovation, with experience launching successful brands, reengineering business models, and leading full-business transformations. He joined from EY's digital agency EY-Seren, where he established and led its Business Design practice. Al started his career in Australia where, after starting in strategy consulting, he led strategy at Australia’s largest private health insurer Medibank in the run in to its IPO – one of the largest in Australian history. He has an MBA (Distinction) from the University of Oxford.