Innovation is as much about maths as it is about magic.

Innovation is a search for a viable business model.

It is about finding important and widely felt customer problems or market opportunities and finding a viable answer to addressing them.

Part of this is about grasping the cultural, behavioural and attitudinal trends that shape customer expectations whilst understanding the market dynamics that shape opportunities into viable products. Two very different challenges that require two very different skillsets and sensibilities.

Designing solutions to customer problems is easy, designing businesses that succeed in delivering those solutions is less so. Our approach blends the qualitative and quantitative, the empathetic and the evaluative, to design commercially successful new products and services. And importantly, we create the environment, culture and models within which organisations can repeat this success.

Capabilities

Structuring innovation

Innovation strategy

Innovation operating model

Innovation culture

Delivering innovation

Innovation programmes

Innovation sprints

Innovation labs

Launching new ventures

Growth strategy

Venture design

Product & service innovation

The pay-off

Innovation allows businesses to defend and extend their market position by solving new challenges with viable solutions, that leverage their existing strenghts in market. Done well, this creates new enterprise value.

Today's revenues come from yesterday's innovations. With startups constantly attacking the edges of your market, continued innovation is the only way to sustainably protect revenue.

In rapidly changing markets, innovation is the key long-term lever in brand-building, helping maintain relevance and expand brand presence.

Innovation investment so often feels like throwing good money away with little to see in return. Combining effective innovation processes with robust investment strategies can improve your overall ROI.

Revenue growth

Innovation allows businesses to defend and extend their market position by solving new challenges with viable solutions, that leverage their existing strenghts in market. Done well, this creates new enterprise value.

Revenue protection

Today's revenues come from yesterday's innovations. With startups constantly attacking the edges of your market, continued innovation is the only way to sustainably protect revenue.

Brand building

In rapidly changing markets, innovation is the key long-term lever in brand-building, helping maintain relevance and expand brand presence.

Investment ROI

Innovation investment so often feels like throwing good money away with little to see in return. Combining effective innovation processes with robust investment strategies can improve your overall ROI.