Your brand is almost definitely not what you think it is.

A brand is simply a collection of perceptions in the mind of the consumer.

A brand is amongst the most important drivers of financial performance, from driving sales, consideration and price premium, to improved marketing effectiveness and channel productivity.

As markets evolve, as customers and cultures change, as you expand your portfolio, integrate acquisitions, expand your channel presence, and launch new offerings, then actively managing and refreshing your brand becomes essential to continued relevance and performance.

Despite their creative essence, brand strategy, positioning, architecture, identity, expression, activation are all tools for managing this brand equity. Our business design approach balances the creativity and insight of brand strategy and expression, with the commercial rigour of effective brand equity management to build strategies that drive relevance and create customer value.

Capabilities

Commercial brand strategy

Brand portfolio strategy

Brand architecture

Brand investment & management

Building winning brands

New brand propositions

Repositioning

Co-branding

Brand identity & expression

New brand creation

Brand identity refresh

Digital expression

The pay-off

A well-structured brand portfolio aligned with customer needs and a lucid brand architecture can remove all the complexity and confusion that get in the way of sales conversion today.

A well-structured brand portfolio and architecture ensure thats investment is focused and brand equity properly managed, driving improved returns on marketing investment.

Brand equity is amongst the most important strategic assets for any business. A well-structured brand portfolio, architecture and modern identity ensure that it is managed and maintained for the greatest impact.

Well-structured portfolios increase coverage and minimise overlap, which means that new product launches are more successful when considered as a logical extension to the portfolio.

Sales conversion

A well-structured brand portfolio aligned with customer needs and a lucid brand architecture can remove all the complexity and confusion that get in the way of sales conversion today.

Marketing effectiveness

A well-structured brand portfolio and architecture ensure thats investment is focused and brand equity properly managed, driving improved returns on marketing investment.

Brand equity

Brand equity is amongst the most important strategic assets for any business. A well-structured brand portfolio, architecture and modern identity ensure that it is managed and maintained for the greatest impact.

New product success

Well-structured portfolios increase coverage and minimise overlap, which means that new product launches are more successful when considered as a logical extension to the portfolio.