Buyer Journey Design
Markets identified, sized and assessed for desirability using a proprietary framework
Increase in leads generated from newly identified target markets
Speechmatics is the global leader in machine learning with their automated speech recognition product. Class35 was engaged to architect the next chapter of their growth in the wake of their latest fundraising round.
From B2B to B2E
Channeling the product’s broad applicability we identified and quantified the most valuable markets offering fast growth. Our go-to-market strategy was informed by customer needs capturing target buyer journeys, messaging and collateral. We were present to oversee the seamless transition into BAU team activities.